YouTube
Advantages:
- this is the first place people go to search for videos.
- videos are searchable using keywords.
- because it's a Google product it can rank on search engines.
- which makes it a great tool for online branding.
Cons:
- your content has to be really good to get noticed.
- it's a saturated market place so keywords have to be well thought of to be visible.
- all elements from the background music all the way to the subject matter has to be all original. These guys
- mean business when it comes to copyright so it's best to read up on their policy.
- has minimal effect when posted on FB to generate page "Likes".
Advantages:
- has a strong tendency to go viral. Not really sure why but I've conducted several tests and videos out perform photos in terms of sharing mileage by a long shot!
- copyright policies aren't as strict but it is still best to read up on it and be on the safe side
- promoting is a no-brainer, tagging your friends is all there is to it. From a more technical stand point- you are aggressively generating interest instead targeting a niche.
- very effective in promoting fan pages.
Cons:
- basing on observation alone, the video will not rank on search engines.
- cannot be keyword optimized.
- cannot be searched through keywords even from within the social network.
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